Here in the United States, despite changing customer priorities, segments like crossovers and pickup trucks remain big sellers. However, around much of the globe, the subcompact or “supermini” segment is actually the best-selling platform. Therefore, the new 2015 Mazda 2, is extremely important all over the world.
Fortunately for all the loyal Mazda customers out there, this new Mazda model will be a great one. It has styling based on the popular Huzami Concept and will include the full suite of SkyActiv technologies exclusive to the Mazda brand. The new Mazda 2 will be the fourth vehicle to be included under the SkyActiv name. It will comprise of great powertrain options, a new chassis, and the special SkyActiv body construction, among many other great features.
The Japanese market will be the first to receive the redesigned Mazda 2, and it will also be produced in Japan at a plant in Hofu, which is close to Hiroshima. We at Mazda of Lake Charles are jealous of those Japanese car buyers—they’ll get to see the Huzami-influenced vehicle before anyone else.
To learn more about the current Mazda lineup, the upcoming Mazda 2 itself, or its Huzami influences, come see us at Lake Charles. We’ll show you our other SkyActiv models to give you some insight into the brand.
When a car model is as beloved as the Mazda MX-5, it’s important to give the masses an easy way to interact with the newest model, even if they can’t test drive it. To create the perfect 2016 MX-5 launch, Mazda has teamed up with Xbox for the second year in a row to provide Forza Horizon 2 players an interactive experience on the Xbox 360 and Xbox One. Along with this experience, players can also enter the Mazda MX-5 Livery Design Contest, which allows them to design the livery for the 1994 Mazda MX-5 that is currently used in-game.
“In addition to shining the spotlight on the 2016 Mazda MX-5 through the partnership, we also wanted to give Forza fans a way to engage and pickup some cool prizes and see their work featured in the game,” said Russell Wager, vice president of marketing for Mazda North America. “Fans of the Mazda MX-5 are some of the most passionate enthusiasts out there and we look forward to seeing the creativity that comes from this contest.”
The Livery Design Contest is going on now through January 4th, 2015. Two finalists will have the opportunity to attend South by Southwest 2015
in March for the final design showdown. The winner of the competition will be awarded a new 55-inch curved TV, audio music system, Xbox One Kinect console, and a MadCatz Racing Wheel.
For more information on the Forza Horizon 2 MX-5 launch contest and the real 2016 Mazda MX-5 launch, click here or contact Mazda of Lake Charles.
Car and Driver Magazine has released its annual 10Best Cars list and this year Mazda has claimed two spots: one for the 2015 Mazda3 and the other for the 2015 Mazda6. This is the 13th year in a row that Mazda has had at least one model included in the list and is the only brand to have two models on the list.
“Mazda is honored to again be part of Car and Driver‘s 10Best list, a distinction which proves that the best cars don’t have to be the most expensive, most powerful and most out-of-reach for consumers,” said Jim O’Sullivan, president and CEO, Mazda North American Operations, in a statement. “Both recently redesigned, Mazda3 and Mazda6 entered their respective segments as already established dynamic-driving benchmarks but also surpassed expectations to lead the way in fuel efficiency, safety and in-car technologies.”
Both the Mazda3 and Mazda6 stand out from the competition with Mazda’s suite of efficient SkyActiv technologies and the eye-catching Kodo “Soul of Motion” design language.
The only criteria for consideration on the 10Best List is to have a list price below $80,000, be available for testing by mid-September, and go on sale to the public by January. Even with these broad parameters, the two Mazda cars were able to come out on top and beat out other much more expensive and exclusive vehicles.
The 2015 Mazda6 is available now and the 2015 Mazda3 will be arriving soon at Mazda of Lake Charles. Stop by and see what two of the best cars in the country can do for you.
According to Automotive News, “Today’s Mazda looks stronger than ever.” Part of that success has to do with the automaker’s relatively new CEO, Masamichi Kogai. He joined the team in 2013 and has outlined a strategy to help Mazda continue growing.
The plan is to look at other places to put resources than new models. He’s said flat-out that Mazda will not be reviving the RX Sports car series. Mazda currently offers seven models and Kogai would like to focus on improving what the brand has already.
This largely means improving Mazda’s Skyactiv technology in current models, which is ultimately “a variety of technologies behind a more efficient powertrain, lightweight body and sportier chassis.” Kogai believes that Skyactiv is what sets Mazda’s lineup apart from the rest of the market.
The other hallmark of Kogai’s strategy is to focus on the spectrum of Mazda’s offerings, not to rely on one flagship model.
The all-new Mazda2 has won the 2014 Golden Steering Wheel award in the small cars category—one of Germany’s most prestigious automotive awards.
Each year, the best new car in each category is determined through a combination of reader voting and evaluations by a panel of judges, including automotive journalists. Because the magazine readers’ opinions are taken into consideration, it’s a surprise that any non-German car could win the award. In fact, the Mazda2 was the only Japanese vehicle to take an award in any category this year.
It’s also the fourth time a Mazda has won it—the last occasions being in 1985, 1989, and 1992. With its new SkyActiv technology and KODO-Soul of Motion design philosophy, the Mazda2 was just what the automaker needed to get back in the magazine’s radar—and score another award. It never came off our radar at Mazda of Lake Charles, though!
“It’s a great honor to receive this outstanding award for the all-new Mazda2 even before it arrives on the European market,” said Takahisa Sori, Mazda Managing Executive Officer. “It’s wonderful to see that the key features that define Mazda vehicles, such as exceptional design, the fun-to-drive factor, and excellent environmental performance, are being recognized in Germany as well.”
With the fourth-generation MX-5 Miata on its way, the MX-5 Cup series will be getting a facelift as well. Beginning in 2016, a new Global Cup series will invite drivers from North America, Europe, and Asia to compete using the 2016 Mazda MX-5 Miata in various global series, which will come to a head at the Global Shootout where one driver will be crowned champion.
In addition to the champion title, that driver will also have the opportunity to spend a day with the TUDOR United States SportsCar Championship SKYACTIV prototype racecar.
“Since the first Mazda MX-5 Miata took the green flag back in 1990, the car has been the ideal platform for both veterans and rookies alike,” said John Doonan, motorsports director for Mazda North American Operations. “Because the MX-5 is inherently such a good car to drive, it is an ideal platform to learn basic and advanced race-craft, and this has made the professional MX-5 Cup series very successful to date.”
For the first time ever, the MX-5 racers will be sold from a single designated supplier, ready to hit the track.
To us here at Mazda of Lake Charles, it sounds like the beginning of an exciting racing season. Unfortunately, we’ll have to wait until 2016 for the racing to begin. Fortunately, Mazda didn’t make us wait that long to lay eyes on the fourth-gen MX-5 Miata.
Mazda is working on bringing more Mazdaspeeds back to roadways. The automaker is playing with the idea of making a Mazdaspeed version of the newest Mazda2, along with the new Mazdaspeed3 and Mazdaspeed6. The Mazda2 hatchback was revealed this month at the Paris Motor Show and the stylish subcompact is capable of achieving 100 horsepower with the help of a 1.5-liter gasoline engine and a lightweight body. Making the Mazda2 a Mazdaspeed model, due to its weight, would only need a little more power to produce a fine performance car.
Apart from the Mazdaspeed upgrade for the Mazda2, the Mazdaspeed3 and Mazdaspeed6 will be small cars; the former will be operated with a Skyactiv turbo engine that can reach over 300 horsepower. These models are also anticipated to be extremely light weight and have an equally lightweight four-wheel drive system. Digital Trends says, “Little is known about the new Mazdaspeed6 at this time, but the previous iteration from 2005-2007 featured a 2.3-liter turbo with 268 hp. The current Mazda6 uses a 184-hp, 2.5-liter four-cylinder engine.”
We are looking forward to seeing these new fast Mazdaspeeds make their way to dealerships! Test drive our new models at Mazda of Lake Charles!
Mazda is set to unveil their all-new 2016 Mazda CX-3 this month at the 2014 Los Angeles Auto Show. The compact crossover will compete with the likes of the Nissan Juke, Kia Soul, and Chevrolet Trax.
Mazda is keeping its lips sealed about the CX-3, only releasing a single sketch that reveals a “sleek vehicle with a long hood, prominent grille, and raked windshield”. They haven’t released any information regarding the timing of the CX-3’s launch, pricing, technical specifications, or features. We’re pretty much in the dark on this one.
Since we don’t have many details, we’ll go ahead and join in on all the speculation. For starters, Green Car Reports notes that the CX-3 will likely share a platform with the new 2016 Mazda 2 subcompact, which in turn shares the same underpinnings as the next Toyota Yaris.
We also expect that the engines on the Mazda 2 will be shared with the CX-3, meaning that it will have a choice of fuel-efficient SKYACTIV, four-cylinder gasoline units.
Besides the much-anticipated CX-3, Mazda will also unveil the new 2016 Mazda 6 sedan and a refreshed Mazda CX-5.
After the 2016 Mazda CX-3 debut in California, it’s expected to make its way to Mazda of Lake Charles and other dealerships nation-wide next year.
Though Wankel rotary engines are unusual and difficult to design, in the right hands they can offer numerous advantages, including simplicity, smoothness, compactness, high revs per minute, and a high power-to-weight ratio.
Over the years, Mazda has become notorious as an expert in Wankel engines and has had substantial success with two-rotor, three-rotor, and four-rotor cars. Unfortunately for enthusiasts, the Mazda lineup has not featured a rotary-powered car since the RX-8 ceased production in 2012.
That may come soon to change, as Motoring has received details that would suggest not one but two new rotary-powered Mazda models on Mazda RX-7 and RX-9 models are coming by the end of the decade, the former in 2017 celebrating the birth of the rotary engine and the latter the automaker’s 100th anniversary, and the latter in 2020.
“We want to surprise everyone in 2017 with something special to celebrate the birth of rotary,” a senior Mazda executive told Motoring. “Then, to celebrate the company’s 100th birthday, we want to take it to another level in 2020.”
According to the US Environmental Protection Agency’s most recent Light Duty Fuel Economy Trends report, Mazda Motor Company is the most fuel-efficient automaker in the US for the second year in a row.
According to Edmunds.com, Mazda boasts the highest lineup-wide average fuel economy of 28.1 mpg, and the lowest adjusted C02 emissions of 316, helping them to earn recognition as the US’s most fuel efficient auto manufacturer. Also key in Mazda’s achievement is the use of their proprietary SKYACTIV1 technology, which includes a suite of engineering technologies that maximize fuel efficiency.
“Mazda has never been one to rest on its laurels, continuing to work hard, innovate and engineer vehicles that offer class-leading fuel economy in nearly every segment it competes in,” commented Jim O’Sullivan, president and CEO, Mazda North American Operations. “Because the internal combustion engine is still used in more than 90 percent of the cars and SUVs sold in North America today, we chose to focus on perfecting both the operation and performance of the engine, as well as all the other systems and components that affect efficiency. Offering this technology – at an affordable price – to every consumer will help to improve our overall environmental impact.”
We couldn’t have said it better ourselves.
If you’re ready to give up your gas guzzler in favor of a gas sipper, stop by Mazda of Lake Charles to learn more about Mazda’s lineup of fuel-efficient vehicles that feature SKYACTIV technology.