Mazda CX-9 and Mazda5 Named US News Best Cars for the Money

2015 Mazda AwardsFor many consumers, one of the most important parts of purchasing a new car is staying within budget, while still getting the car of their dreams. While this might seem like a difficult task, it’s not as hard as it seems when you shop at Mazda of Lake Charles. US News & World Report recently came out with its US New Best Cars for the Money awards and both the 2015 Mazda CX-9 and the Mazda5 were recognized in their respective categories.

To determine the US News Best Cars for the Money, US News examines the quality and value data of each vehicle in a specific segment. The vehicle with the highest score in each segment is then named the “Best Car for the Money” in that category. With a starting price of $29,985, it comes as no surprise that the Mazda CX-9 was recognized as the Best Large SUV for the Money. It offers the perfect combination of power and agility, making the perfect choice in its segment. The 2015 Mazda5, on the other hand, offers the versatility of a minivan with the maneuverability of a compact car, making it a terrific vehicle for anyone at $21,240.

For more information about each of these value-oriented vehicles, stop in to Mazda of Lake Charles today!

2016 Mazda MX-5 Miata Accessories Concept Heads to Chicago

2016 Mazda MX-5 MiataIn 1989, Mazda introduced the MX-5 Miata to the world at the Chicago Auto Show. Now, the 2016 Mazda MX-5 Miata is returning the show along with an MX-5 Miata accessories concept.

“There is so much MX-5 history at the Chicago Auto Show, and we wanted to continue building on that,” said Jim O’Sullivan, president and CEO, Mazda North American Operations, in a statement. Furthermore, he said, “The MX-5 is the soul of our company, and its enthusiast following both inside and outside of Mazda drives us to keep innovating new ideas for it and the rest of our lineup.”

The concept features a Ceramic Metallic paint scheme along with an Aero Kit, BBS Wheels, Brembo Brakes, and a luggage rack. The luggage rack is made from carbon fiber, weighs less than two pounds, and mounts onto the truck. With the aero kit, you will get a gloss-black front air dam, side sill extensions, rear bumper skirt, and a rear lip spoiler.

Just in case you think these accessories would be the perfect addition to your MX-5, you’re in luck. The accessories design concept is headed to production and will be available at dealerships this summer.  See us at Mazda of Lake Charles for all of your questions about the newest MX-5 Miata!

Possible Turbocharged 2016 Mazda Miata in Coming Years

2016 Mazda MiataThe upcoming 2016 Mazda Miata is all set to provide 155 horsepower, a solid number while considerable, is notably less than the previous model. However – after Mazda’s PR head Kido Hidetoshi spoke with Motoring.au, a turbocharged engine for the model seems more than possible.

Hidetoshi points out that this new model will likely be around for about ten years, saying that this gives Mazda plenty of time for upgrades.  This is no surprise, given the Miata’s history of longevity.

“And yes, a turbocharged or MPS [Mazda Performance Series] variant is one of the options we will definitely consider,” Hidetoshi adds in the interview.

It makes sense that the upcoming 2016 Miata model doesn’t have a turbocharged option yet, as the company has happily achieved a balanced weight ratio for the vehicle, one of their selling points. Any major changes at this point would offset that balance and obviously require some serious reconfiguration.

But don’t lose hope, it seems as if there’s hope yet for a turbocharged 2016 Mazda Miata in the near future.  As for us here at Mazda of Lake Charles, we can’t wait to see what it brings!

A Whole New Dimension: Mazda 3D Ads

Mazda 3D AdsInnovation is all about looking at old things in new ways. Take the classic internet banner, for instance. The Wall Street Journal reports that “consumers seldom click banner ads that appear online, and research suggests they rarely look at them.” Mazda is looking at banners in a new way so that consumers can see them in a new way too!

 

What would happen if you added an extra dimension to the old-school internet banner?  Mazda believes you would have good things, very good things.

 

The Japanese automaker has teamed up with Cxense to use the company’s 3D technology to create exciting new 3D banners. The ads pop out at the user when the user scrolls over them.

 

This new approach was seen as a way to meet the very peculiar challenge that this kind of advertising presents. The goal is to capture a person’s attention without being disruptive or annoying. That just turns people off.

 

The campaign debuted in Norway. From the results we are seeing, so far, so good. As of January 21st, the Mazda 3D ads had been up for four days and they were getting about 4 times as many clicks as normal banners.

 

Have you seen these ads in action? Let us know at Mazda of Lake Charles in our comment section!

Mazda3 Earns Best-In-Class from Kiplinger Best Value Awards

2014 Mazda3
2014 Mazda3

Among the countless car models on the market for 2015, the Mazda3 i Sport was honored by the Kiplinger Best Value Awards as Best-in-Class for overall value in vehicles under $20,000.

Kiplinger Personal Finance determines the value of vehicles by using a system that takes into account performance, safety, fuel efficiency, resale value, and overall driving experience in addition to the selling price of the vehicle.

The 2015 Mazda3 i Sport offers Mazda’s innovative SKYACTIV TECHNOLOGY, advanced safety technology including Blind Spot Monitoring System, 40 highway miles to the gallon, a 55% resale value after three years, and that sporty driving feel we’ve come to know and love.

The Mazda3 four-door hatchback with manual transmission is priced at $19,765

Kiplinger editors said of the award-winner:

“The Mazda3 might be small in stature, but it packs a punch in value. The winner of last year’s Best New Car Award in [the Cars under $20,000] category sports above-average resale values, impressive fuel economy and loads of cargo space, whether you choose the sedan or hatchback.”

The Mazda3 is featured in Kiplinger’s March issue of “Deals on New Wheels.” Of course, you can also stop in and talk to us here at Mazda of Lake Charles

for more information on the value packed inside the 2015 Mazda3.

Sporty 2016 Mazda CX-3 puts the “Fun” in Function

The 2016 Mazda CX-3 is a crossover’s crossover. Form and function; sporty and practical. This compact beautifully blends the lines of what you want out of a car and what you really need.

At first glance, the sporty 2016 Mazda CX-3 leans into the road as if already in motion. While being the same size as its CX-5 forefather, it employs certain MX-5 Miata body-styling cues to create a personality all its own.

This Mazda crossover entry makes for easy driving in the city and can “Zoom Zoom” beyond the blacktop with its available AWD, SKYACTIV chassis and positive damping suspension. The SKYACTIV 2.0-liter four-cylinder mated to the six-speed automatic transmission to deliver a crisp acceleration and the feel of a manual transmission.

Inside this crossover you find seating for five and full-functioning fold-down seats for ample utility space at no cost to the sophisticated essence and quality materials used within. The synergy of this car, inside and out, reflects the careful design Mazda is famous for.

You’ll have to see this car to appreciate it, so come visit us at Mazda of Lake Charles where we will find the perfect CX-3 for you!

Mazda Drive for Good Event Raises Nearly $5 Million

As a result of the Mazda Drive for Good event, Mazda was able to donate nearly $5 million to charities across the country. In addition to that, Mazda employees and dealers donated more than 66,000 in service hours. If that doesn’t show that Mazda cares, we don’t know what does.

The Mazda Drive for Good Event is an annual fundraiser which ran from November 21st to January 2nd. According to Mazda, it donated $150 of every car sold to one of four national or 44 local charities, with the choice of the charity left up to the customer.

“We could not have asked for better results from this year’s event,” said Jim O’Sullivan, president and CEO of Mazda North America. “The growth seen in monetary donations and volunteer service hours are a welcomed increase. It allows Mazda’s employees, dealers and business partners to lend a helping hand and participate in constructive and engaging ways, helping their community throughout the year.”

The four national charities Mazda donated to were the St. Jude Children’s Research Hospital, American Red Cross, American Heart Association, and Mazda Foundation. The exact total was $4,937,850, nearly an 80% increase from last year.

At Mazda of Lake Charles, we’re really glad to be part of such a good cause that helps so many people. If you’d like to contribute or volunteer with us, don’t hesitate to contact us!

Annual Mazda Sales Highest in 20 Years!

Annual Mazda Sales
2015 Mazda6

 

An excellent December  performance helped annual Mazda sales reach 305,801 vehicles in North America alone, up 7.7% over last year and the first time the company’s North American operation sold more than 300,000 vehicles in a single calendar year since 1994!

The best-selling vehicles were the Mazda3, Mazda6, and CX-5. The latter two scored their best December ever, while the former nearly cinched a new record but ultimately had to settle for second-best instead—oh well, there’s always next year!

A great portion of all vehicles sold were equipped with Mazda’s advanced SKYACTIV Technology. On a year-to-date basis, SKYACTIV Technology vehicle sales grew 30% when compared to 2013, account for 84% of total sales in 2014 and 87.7% of total sales in December.

Certified Pre-Owned December sales were also up 19% in December. Check out Mazda’s excellent certified pre-owned program at Mazda of Lake Charles to find out just why our customers couldn’t say no to it!

2015 Japan Car of the Year Goes to the Mazda Demio

The Mazda Demio—what we like to call the Mazda 2—has just garnered a prestigious award in Japan. The Demio was bestowed the 2015 Japan Car of the Year award.

2015 Japan Car of the Year

 

Don’t count on Mazda resting on its laurels after this one. Mazda’s Representative Director, President and CEO, Masamichi Kogai said, “Inspired by this award, we will continue our quest to build cars that add a certain sparkle to the lives of their owners, and aim to become a one-and-only brand chosen by customers again and again,” according to a press release.

There’s no doubt Mazda’s SKYACTIV technology contributes generously this “one-and-only” allure which Kogai alludes to. It certainly does when it comes to the Demio (Mazda2), which features the the recently-developed SKYACTIV-D 1.5-liter I-4 powertrain.

You can’t ignore the ergonomics of the Demio’s interior either. This is often an overlooked feature in vehicles because it’s hard to appreciate until you’ve driven a vehicle over time. The Demio was designed with an “ideal driving position and pedal layout…a Human Machine Interface that prioritizes safety.”

Visit Mazda of Lake Charles and find out firsthand why Mazda has a knack for prestigious awards.

Best Mazda Models of 2014

2014 was a memorable year. It was the year we started being able to text 911; the year we lost a comic genius, Robin Williams; and the year we said goodbye to one of our favorite shows, Sons of Anarchy. But 2014 was also a memorable year for the automotive industry, and so we at Mazda of Lake Charles have come up with this list of the best Mazda models of 2014. We hope you agree!

2016 Mazda MX-5 Miata

2016 Mazda Miata

 

 

 

 

 

 

 

We’ll start off with the newest model to be revealed in 2014: the 2016 Mazda MX-5 Miata. While many automakers choose to unveil their revamped models at auto shows, Mazda decided to do so at a Duran Duran concert, which by itself is incredibly cool. This redesign marks the beginning of the roadster’s fourth generation, replacing the third generation which had been produced since 2005 with only minor changes. We won’t get to see it in person until 2016, but getting a glimpse of it sure brightened our 2014!

2015 Mazda2

2013 Mazda2
2013 Mazda2

 

 

 

 

 

 

 

 

The tiny Mazda2 has only been available in the US since the 2011 model year, but it’s already become a hit with American drivers, many of whom are looking for more compact city cars with excellent fuel economy. But it’s not just the US that loves the Mazda2; the hatchback was named Car of the Year for 2014 in Japan, where it goes by the name Demio. In order to win this award, the Mazda2 had to beat out such competition as the Mercedes-Benz C-Class and the BMW i3. Not too shabby, right?

2015 Mazda CX-5

2015 Mazda CX-5

 

 

 

 

 

 

 

 

 

 

In 2014, the Mazda CX-5 became a common sight on the roads. The compact crossover appeals to drivers looking for the utility of an SUV without the additional bulk and decreased fuel economy rating. And the CX-5 is getting a design refresh for 2016, although its reveal at the LA Auto Show was slightly overshadowed by the unveiling of its all-new, smaller sibling, the CX-3. However, the CX-5 is easily our favorite crossover of the year, and we think you’ll agree once you see it for yourself!